Importance of Field Data in Sales Management

Sales for businesses is like blood in the vein of people. Even if businesses do not make a profit, they can survive by selling in the short and medium term. It is inevitable for companies that do not establish a sustainable sales organization to suffer.

In sales management, field data is the oxygen for people. Data collected in the field provides insights into many areas such as developing sales strategies, managing sales teams, analyzing customer behavior, and measuring sales performance.

With COREDINAT Sales, field data reflects sales teams' interactions with customers in real-time. According to standard CRMs, the observation control function of the manager is taken over thanks to interconnected data such as location and time, which are collected without pressing any key with the support of artificial intelligence. This data can be used to understand customers' needs and expectations, identify challenges in the sales process, and improve after-sales services.

In addition, field data helps sales managers measure and track the performance of their sales teams. Using this data, sales managers can set sales strategies, manage sales targets, and increase the effectiveness of their sales teams. COREDINAT Sales are designed to allow managers to use their control time more efficiently. Control and tracking algorithms allow you to view meaningful reports anywhere, anytime, and on any device, without looking at the screen and without pressing any key.

The sales pattern required by the sectors is different. Even the sales and field patterns in different companies operating in the same sector can often be different. COREDINAT Sales algorithms are designed flexibly to fit the culture of the company instead of adapting each company to itself. Thus, the resistance of sales teams to digital transformation is reduced and the transition period is shortened.

Field data is critical to sales management and, when used correctly, is the most valuable tool for improving sales teams' performance, increasing customer satisfaction, and ensuring business success. As Peter Drucker, one of the world's best-known CEOs, said, "You can't manage what you don't measure"