İhsan POLAT | 11 April 2023
While food delivery platforms such as Uber Eats, Getir Yemek, Yemeksepeti, Trendyol Yemek, Delivery Hero, Doordash, Grubhub, Deliveroo, Just eat, Postmates, Foodpanda can offer restaurants greater visibility and access to a larger customer base, there are a few downsides to consider. brings with it. These disadvantages are:
High Commission Fees: Many food delivery platforms charge a commission for every order delivered from restaurants. These fees can be quite high, usually between 25% and 40% of the order total, which can have a significant impact on a restaurant's profit margin.
Loss of Control: Restaurants must risk losing control over the quality of their food and customer experience when outsourcing deliveries to third-party platforms. Problems with delivery times or food quality cause both the restaurant and the customer to be dissatisfied. Customer dissatisfaction can result in high penalties and deductions.
Dependency: Restaurants that rely heavily on food delivery platforms for their delivery orders may become dependent on these platforms. The restaurant could be deprived of an important source of income if the platform changes its policies or fees, or if the platform goes bankrupt.
Branding: When using a food delivery platform, the restaurant's brand may be less visible, as the platform's brand often takes precedence in the ordering and delivery process. This can make it difficult for restaurants to build their own brand identity and customer loyalty.
The Challenge of Managing Multiple Platforms: If a restaurant uses multiple food delivery platforms, it can be difficult to manage orders, inventory, and delivery logistics across different platforms. This can lead to inefficiencies and errors that can negatively impact the customer experience.
Overall, while food delivery platforms are a convenient and effective way for restaurants to reach new customers and increase sales, they also come with significant drawbacks that should be carefully considered before signing up.
Many disadvantages written above are eliminated with COREDINAT Courier. Moreover, this operation can be carried out with only 1% of the high commission rates given to the platforms. Coredinat Courier offers restaurants access to food platform technology with a very small investment.
Reward more about courier operations of restaurants.
Read more about the cost items of restaurant couriers
Read more about the disadvantages of Food Transport Platforms
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